Bourbon Empire | The Past and Future of America’s Whiskey

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Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be—a saga of shrewd capitalism as well as dedicated craftsmanship.

Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots—trained to screech the name of a popular brand—into the nation’s bars.

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SKU: 9780143108146 Categories: , Tags: , , ,

Description

Discover the rich and captivating history of America’s whiskey in “Bourbon Empire: The Past and Future of America’s Whiskey.” Uncover the fascinating journey of this iconic spirit, from its humble beginnings to becoming a symbol of American craftsmanship and tradition. Delve into the intricate stories of the master distillers, the cultural impact of bourbon, and its enduring legacy. Join us on a spirited exploration that transcends time, offering a glimpse into the past while envisioning the exciting future of bourbon. Whether you’re a whiskey connoisseur or a history enthusiast, this compelling narrative is a must-read. Immerse yourself in the Bourbon Empire and deepen your appreciation for the spirit that has shaped the American landscape.